8/24/11
Name Game Ice Breaker
Syllabus
Log on to wiki
Distribute Books
8/25/11
Artist
Get to know you Bball
8/26/11
Come up with 3 questions for Mondays guest speaker
Collage poster - Create a collage of pictures that represent your favorite things. Things like hobbies, sports, shops, TV, Movies, History, Future, etc. You can use Excel, Publisher, or any other method. Make the poster 17 X 22.
8/30/11
Career Research Packet/Presentation Career Research Project.doc
8/31/11
Work on marketing career research
9/1//11
Guest Speaker - Mr. Paul Braverman from the York Revolution Marketing Department
9/2/11
Introduce All-Star marketing project and begin working in groups
Introduce C.Y.H.S. Promotional Video Project
9/14/11
Milestones in MLB --- How to promote individual achievement?
Super Bowl Itinerary impact study.
9/15/11
Finish Super Bowl itinerary impact study
9/16/11
Work on storyboards
work on All-Star project
9/19/11
Complete Super Bowl E.I. & Excel. (Hand in folder)
Two articles on economic impact
1 Page Reflection.
9/20/11 Who is Nielson
The importance of a target market and market research
Gatorade Rain vs Amp Energy activity
9/21/11
Market Segmentation Notes
Psychographic Segmentation Article (http://northcrossing.com/PsychographicMarketing.html)
Name Game
Ice Breaker
Syllabus
Log on to wiki
Distribute Books
8/25/11
Artist
Get to know you Bball
8/26/11
Come up with 3 questions for Mondays guest speaker
Collage poster - Create a collage of pictures that represent your favorite things. Things like hobbies, sports, shops, TV, Movies, History, Future, etc. You can use Excel, Publisher, or any other method. Make the poster 17 X 22.
8/30/11
Career Research Packet/Presentation
8/31/11
Work on marketing career research
9/1//11
Guest Speaker - Mr. Paul Braverman from the York Revolution Marketing Department
9/2/11
Introduce All-Star marketing project and begin working in groups
9/6/11
Finish career research
9/7/11
Present Powerpoints
9/8/11
4-site testing
Finish presentations
9/9/11
All-Star marketing project
Presentation skills
9/12/11
Presentation grades.
Economic Impact Study
Oklahoma City Video - http://www.youtube.com/watch?v=qG4q8Htwcy4&feature=related
'Cuse Video - http://www.youtube.com/watch?v=SUmgJmvF1tI
9/13/11
Promotional Videos
Introduce C.Y.H.S. Promotional Video Project
9/14/11
Milestones in MLB --- How to promote individual achievement?
Super Bowl Itinerary impact study.
9/15/11
Finish Super Bowl itinerary impact study
9/16/11
Work on storyboards
work on All-Star project
9/19/11
Complete Super Bowl E.I. & Excel. (Hand in folder)
Two articles on economic impact
1 Page Reflection.
9/20/11
Who is Nielson
The importance of a target market and market research
Gatorade Rain vs Amp Energy activity
9/21/11
Market Segmentation Notes
Psychographic Segmentation Article (http://northcrossing.com/PsychographicMarketing.html)
9/22/11
Finish Market Segment assignment
9/23/11
All-Star Project
9/26/11
Editing videos for sports teams
9/27/11-9/29/11
Market Research
Survey Monkey Project
9/30/11
All Star Project
10/3/11
Chapter 6 Review
10/4/11
Chapter 6 Test
10/5 & 10/6
Finish promotional video editing.
Post-review Chapter 6 test
10/7
All-Star Marketing Project
10/11
Marketing Mix: Product
Core v. Ancillary
Youtube Video
10/12/11
Core v Ancillary PPT
Introduce product project
10/13/11
Core v Ancillary Product Presentations
Review of Product Project
Shark Tank Segment
10/14/11
All Star Marketing Project
10/17/11
Branding
10/18-10/21
Logo & Logo Evolution
10/24
The Marketing Mix: Packaging
10/25
All- Star Marketing Project
10/26
The Marketing Mix: Place
10/31
Pricing #2
Group Projects
Hand out Article
11/1-11/3
Supermarket Psychology Videos
Group Project "F"
11/4
All-star marketing project
11/7
HBR Article Summary
11/8
Press Releases
PSU Press Release Assignment
11/9
HBR Summary Due
Project A-F
11/10
Project F-G
11/11
Project Letter G
11/14
Advertisements.
Commercials
What makes a good commercial? (Group Discussion)
11/15-11/17
Product Project
11/18
All Star Marketing
11/21
Product Project (Finish)
11/22
Presentations
11/29/11 - 11/30/11
Sports Marketing Simulation
12/1/11 - 12/2/11
All-Star Marketing Project
12/5/11 - 12/7/11
Sports Marketing Simulation
12/8/11 - 12/9/11
All-Star Marketing Project
12/12/11 - 12/13/11
Sports Marketing Simulation - Finish Lessons
12/14/11 - 12/19/11
Sports Marketing Simulation - New Franchise
12/20/11 - 12/23/11
Simulation - Multiplayer Mode
1/2/12 - 1/10/12
Work on final marketing plan
1/11/12
Present marketing plans